As John Shepherd, managing director of Partridges, notes, “The decision to purchase an American product is often an emotional one.” Because for Americans living abroad, Pop-Tarts and Cheetos aren’t just “junk food,” they are the undeniable tastes of home.

managing director・・・業務を執行する最高責任者

emotional・・・sentimentalに近い

undeniable・・・impossible to deny/unquestionableもよく使う